As a recruitment founder, achieving product-market fit (PMF) is crucial for sustainable growth. PMF occurs when your service effectively addresses a significant need within your target market, leading to customer satisfaction and business success.

To attain PMF, start by identifying a specific target customer and understanding their unmet needs. This involves engaging in direct conversations with potential clients to gather insights. For instance, ask them how they would feel if they could no longer use your service; a high percentage of "very disappointed" responses indicates a strong PMF.

Additionally, consider adopting a lean startup approach. This involves developing a minimum viable product (MVP) to test your hypotheses and iterating based on feedback. The Lean Product Process outlines steps such as defining your target customer, identifying their underserved needs, and refining your value proposition.

Remember, achieving PMF is an iterative process that requires patience and adaptability. By continuously engaging with your target market and refining your service to meet their needs, you can establish a strong foundation for your recruitment business.